AT&T 8525 BY HTC

Worktank was challenged with motivating mobile business professionals to purchase the AT&T 8525 by HTC. To reach these savvy consumers we needed an idea that was going to relate to them on a visceral level and illustrate the extreme functionality of this device. We found our answer in Pop Up Office. We used Out-Of-Home, Online, Print and other creative media, to strategically target potential customers in four major markets, in the very places they would most likely use this powerful HTC device. Please note the offer for this product no longer exists.

AJNE WEBSITE & KIOSK

Ajne produces the highest quality fragrances, skin and body products, customized to a person's individual body chemistry. Derived from plants, Ajne products are all natural, organic and elegant, and we made sure their brand story reflected these qualities. We built their brand presence through a new website and in-store kiosks, that mirror the exceptional qualities of this company and its products.

CINGULAR 3125 BY HTC

When HTC asked us to help Cingular launch the 3125 smartphone, we were up for the job. We created a two-pronged consumer campaign, combining online and in-store collateral. The idea was to capture the consumer's attention online with dynamic flash banners and robust rich media, then reinforce that same message at the point of sale. The result: one flippin' cool, award-winning campaign.

Display ads are for showcasing creative only. Any price offers shown are not valid.

ADVANTAGE BY HTC

Being sandwiched in between a smartphone and a UMPC (ultra mobile personal computer) is tough positioning for a mobile device. We created a consumer campaign that educated consumers on this new category of mobile devices by illustrating how the Advantage could simplify the lives of active, mobile professionals. Through flash banners, rich media and videos, we were able to communicate the key features of this device in a personal way that was relevant to the consumer.

T-Mobile Shadow by HTC

Shadow was a brand new fashion-phone franchise for HTC, one that spoke less to business users and more to the active social-communicator. HTC needed a launch event that would push this new device into the spotlight. And they got it with Rooftop Rendezvous. This was a completely immersive, experience centered on a fictitious social event where users of this phone would readily “hang out”. A rich and vibrant color palette was used to evoke that “golden hour” that happens just before sunset. Images of water towers and billboards were incorporated into banners and other signage to create the feeling of an ultra-cool urban setting. This event helped T- Mobile sales teams better understand who their customers were in an engaging and playful way.

AT&T Tilt by HTC

Launching a new wireless phone is never easy, but with an exciting new form factor and improved features it wasn’t hard to develop an integrated campaign that excited retailers and consumers alike. Making the new vivid, tilting touch screen the main focus of the campaign, we created engaging training videos, carrier launch kits, event décor and high-end VIP kits that encouraged users to experience "life from a new angle."

SPRINT/TOUCH by HTC

We knew that consumers needed to experience the new TOUCH by HTC to fully appreciate its ease of use. To make this happen we developed the Dare to Touch campaign. Centered around a daily phone giveaway, this campaign took the phone to the people via street teams armed with phones, posters and other handout items. The teams were supported by radio spots, live DJ endorsements and online ads. Through the use of vivid textures, we created visually compelling pieces that accentuated the tactile nature of the phone. Each piece worked together to drive people to a custom micro-website where they could enter to win a TOUCH by HTC.

MICROSOFT WINDOWS XP STARTER VIDEOS

We created eight video case studies highlighting the success of Microsoft’ Window XP Starter to their constituents in Emerging Markets. Exceeding the client’s expectation, these videos changed internal perception of the product's need. It also provided examples of Microsoft's mission to bridge the digital divide.

MICROSOFT OEM EMERGING MARKETS BOOK

Microsoft's OEM Emerging Markets group asked us to produce a yearly summary of the group's annual accomplishments and vision for the future. It was important to demonstrate the power of computing in emerging markets. Our writers and designers collaborated to determine the best solution. In the end we created a persuasive yet appealing book that told this group's story in a very accessible way.

MICROSOFT RESEARCH VIDEO

Our award-winning team of filmmakers went into the depths of Microsoft, observed top researchers in their natural environment, and recorded them defining their group's vision for the next decade. We used that footage to produce a video that helped others understand this elusive group's contributions to Microsoft.

MICROSOFT SEE WINDOWS VISTA WEBSITE AND VIDEO

Launching Windows Vista was no small task for Microsoft, so we pulled out all the stops. We wanted to showcase the work independent software vendors had done on Windows Vista in order to educate business decision makers on the possibilities of developing on this brand new platform. We combined compelling rich media and award-winning video to deliver a powerful 1-2 messaging punch.

MICROSOFT STEADYSTATE

Targeting managers in environments as varied as schools, libraries and Internet cafes, Worktank created original branding and developed the Windows SteadyState campaign. Worktank provided Microsoft with web banners, printed brochures and PowerPoint presentations, as well as writing the branding Style Guide and authoring Case Studies documentation.

T-MOBILE HOTSPOT @HOME

T-Mobile was looking for a spectacular way to launch their break-through product to their sales teams, and Worktank delivered. Worktank needed to educate these teams on a new category of global communication and we delivered with a completely immersive event experience that told the brand story for HotSpot @home. We created the decor, the training materials, and the event website to ensure seamless messaging, from beginning to end.

HolidayOMatic.com

At Worktank, we believe in giving back to our community. But we wanted inspire others to help give back as well. It was going to take more than fruitcake and snack baskets, to make this happen. We needed something really big. We needed the Holiday-o-matic! This interactive holiday card randomly generates unique seasonal greetings at the pull of a lever, allowing you to customize your message before sending it out to that special someone. For each unique email address entered into the Holiday–o-matic Worktank donated fifty-cents to Rotary Northwest Harvest.