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National Commercial for AT&T wins Telly

SEATTLE, March 27th, 2008 - Seattle-based advertising agency Worktank was awarded a Bronze Telly for "Pop Up Office", a nationally televised commercial for HTC's promotion of AT&T's 8525 smartphone.

"Pop-Up Office" showed how users can shed multiple, single-use devices and achieve maximum productivity with the AT&T 8525," said Senior Art Director Scott Schmehl. "Wherever the mobile business professional in our ad campaign took a call on the AT&T 8525, an entire office popped up around him that helped him work effectively anywhere."

The first U.S. integrated campaign for HTC has achieved extremely satisfying results. Sales of the AT&T 8525 increased by 33 percent within the first two weeks of the campaign, in spite of Apple's iPhone launch, and remaining stock of the phone had a successful sell-through. The online campaign exceeded telecommunication industry standards with a Click Through Rate (CTR) of .21 percent and an Interaction Rate (IR) of 9.18 percent. These results greatly exceeded HTC and AT&T's expectations and illustrated how a carefully conceived integrated campaign can have significant impact on sales.

To view the "Pop-Up Office" commercial and the AT&T 8525 campaign, please click here http://www.worktankseattle.com/portfolio#htc_8525

Project Credits: Kalie Kimball-Malone, Chris Wilson, Scott Schmehl, Corey Pilkington, Kara Costa, Wes Kim, Mark Lakefish, Daren Levis, Julie Pepper, Fiona Robertson Remley, Leslie Rugaber

-- Worktank is an ad agency that helps leading technology and consumer electronics companies build strong relationships with their customers. Our unique brand storytelling approach gets solid results by telling the right story in the right place, at the right time. Our clients depend on us to deliver their messages consistently across all media.

-- Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest film and video productions, and groundbreaking web commercials, videos, and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.