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Worktank Wins a Chubby
SEATTLE, May 23rd, 2007 – Seattle-based ad agency Worktank won a Silver Chubby in the Internet Advertising Series category for the "Get Flippin'" online rich-media campaign on behalf of the Cingular® 3125 smartphone.
Worktank won the Silver Chubby for designing an online campaign with a high level of interactivity. The ability for users to open and print device spec sheets by mousing over icons gave users an uninterrupted experience that led to increased stickiness and higher sales of the Cingular 3125.
"We designed the Get Flippin' rich-media campaign to be fun, informative, and easy to use," said Scott Schmehl, senior art director for Worktank. "People who saw and used the rich-media interface really responded to it."
The Get Flippin' ad was placed on websites for MSN, Billboard magazine, Engadget.com, and CNET.com. View the award-winning work at www.worktankseattle.com/awards_submission/mobile_flippin/
The Seattle Show started the Chubby Awards ten years ago to honor the best work created in Seattle, and to show local clients that national-caliber work is being created in the area.
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