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ad:tech Selects Worktank Creative Director Kalie Kimball-Malone to Serve on Panel
SEATTLE, April 2nd 2007 - Kalie Kimball-Malone, Vice President/Creative Director for Seattle-based brand storytellers Worktank, has been selected to serve on the panel at Ad:Tech in April. Ad:Tech is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. AdTech runs from April 24-26 in San Francisco's Moscone Center.
In the forum entitled "Leveraging Digital to Drive Brand Preference", on April 26 at 10:15 A.M., Kimball-Malone and other panelists will discuss how brands adapt to the new digital existence, and how consumers react and interact with the digital iterations of brands. Other panelists include representatives from Second Life, Unilever and Landor.
"How a brand lives online is one of the most important considerations for marketers today," said Kimball-Malone. "If they are not proactively shaping their brand story online, their consumers will do it for them."
As Vice President/Creative Director for Worktank, Kalie's vision and experience is central to the company's success in using storytelling and technology to produce dynamic communications platforms for brands. Kalie instinctively understands the nuanced interactions that occur between a brand and customers in digital environments.
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