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Worktank wins "Best In Industry" in the Interactive Advertising Competition
SEATTLE, March 20th, 2008 - Holiday-O-Matic, a digital holiday greeting card created by Seattle-based ad agency Worktank, has been recognized by the 2007 Interactive Advertising Competition as a "Best in Industry" interactive piece. The Holiday-O-Matic card was created by Worktank to demonstrate their creative capabilities, stand out from the crowd and raise money for charity.
"You never know if it's appropriate to wish someone a Merry Christmas, a Happy Hannukah, a delightful Kwanzaa, or a non-specific winter holiday.", said Worktank Senior Art Director David Sherwin. "We decided to dispense with all of these greetings, and invent something fresh-a website that lets you create a holiday that is all your own and makes people want to share it with their friends."
The Holiday-O-Matic is a whimsical, interactive card that lets users "pull" a virtual lever to create a delightfully random holiday greeting to send to that special someone. A sample greeting may read, "May your chestnut roasting be salmonella-free and full of hot apple cider."
The Holiday-O-Matic was a huge success, raising $4,000 dollars for Rotary First Harvest. There were 36,000 unique visitors from 124 countries sharing over 7,950 greetings with friends and family, with visits continuing well into 2008.
To take a spin on the Holiday-O-Matic card, go to www.holidayomatic.com
Project Credits: Chris Wilson, Daren Levis, Wes Kim, Scott Schmehl, Corey Pilkington, Kara Costa, Scott Douwes, Kalie Kimball-Malone, Leslie Rugaber, Tim Satre, Michael Schwartz, Sheri-Lou Stannard, Terry Wakayama, Rick Wallace
-- The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the award winning Internet advertising. This is one of the only competitions to recognize only online categories of advertising. IAC Award entries are submitted by advertising and interactive agencies or corporate marketing departments worldwide.
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