Author Archive

Industry Profile: Gaming

In July, we helped Xeko launch an interactive Web community, offering a robust interactive experience to enhance the real-life card game enjoyed by thousands of kids.
Xeko, an eco-adventure entertainment platform developed by Matter Group, provides an incredible tool for kids to have fun and learn about science and conservation issues. Through its four mission sets,…

Worktank Talent Spotlight: Carrie Byrne, Associate Creative Director

Although Carrie Byrne only recently moved to Seattle, our associate creative director is fitting right into the Pacific Northwest—she’s an avid snowboarder and mountaineer—and making a significant impact on the level of service Worktank provides our clients.
Carrie’s background—from her MFA in graphic design at the Rhode Island School of Design to her work researching human-computer…

I Heart Vertafore

Earlier this year, Vertafore launched an effort to consolidate its disparate products and services under one brand, better aligning the businesses to meet its customers’ needs and more effectively communicating to the market all the solutions Vertafore offers.
Today, Vertafore represents the only software and services provider to the insurance industry that offers nearly every solution…

New Work: Xeko.com

It’s official: the new xeko.com site is live, thanks to design and development by Worktank!
To bring xeko.com to life, we partnered with the Xeko team to develop and launch an interactive Web community and online game system. This site functions as an extension of Xeko’s award-winning animal trading card game that teaches kids about endangered…

Online Event Services: Taking Names, Driving Results

While Worktank is one big, happy family, we also have our divisions, and one of those divisions is focused on online event services.
Over the last eight years, this “quiet” division of Worktank has produced close to 13,000 events, building a reputation for delivering strong and measurable results for clients. From product launches to internal corporate…

Talent Spotlight: Art + Engineering = UX Design

Systems engineering and visual art sound like divergent paths. But not for David Sherwin, who is Senior Art Director, UX Strategy at Worktank.
User experience design is a critical component of any successful online endeavor, especially in today’s increasingly complex marketing landscape. At Worktank, David focuses on interactive projects—the more complex the better—helping clients tell their…

New Work: Windows Live Wave 3 Video

How do you capture the interaction between your online social life and your real-world activity? In this video we produced for Microsoft to support the launch of Windows Live Wave 3, we use interconnected vignettes to show how a group of friends can use Windows Live to stay in touch with one another. It was…

AIDS is a Big Problem. Here, Buy This Latte

December 1 was World AIDS Day, and among various promotional events to raise awareness about AIDS research and treatment, Starbucks announced they were going (RED)—that is, they joined (PRODUCT)RED, the celebrity-endorsed program whereby corporations sell special (RED)-branded items and donate a portion of the proceeds to charity. The terms of the Starbucks deal are these:…