Author Archive

Employee Webcasts: Expand Reach and Reduce Costs

Each year, a Fortune 50 consumer products company sponsors an internal 3-day summit featuring 24 live events. Given the global nature of the audience, an in-person event is cost and time prohibitive.  A virtual events solution facilitated audience attendance, and linked social media tools fostered greater engagement. Audience participation increased by 50% and significant…

MediaPlatform Announces Partnership with Worktank

MediaPlatform Signs New Media Producers for Webcasting
Blue Sky Broadcast, Still N’ Motion, Worktank, and WindRose Join MediaPlatform’s Growing Partner Network

LOS ANGELES, CA–(Marketwire – November 2, 2010) – MediaPlatform, the webcasting software and media management platform provider, today announced the addition of four new media production companies to its growing partner network. Blue Sky…

Make an Emotional Connection with Video

Video has long been known to be an influential marketing tool.  As they say, seeing is believing.  With video’s inherent believability, you are able to prove the performance of your product or service right before the eyes of your customer. Based on budget and usage, there are three types of video that usually meet a…

Realize the Full Potential of Webcasts

Worktank is the industry leader in webcasting and online event management services.  We provide dedicated support that frees you to deliver professional, meaningful, and relevant messages to your audience. With over 16,000 managed events under our belts, we can help you reduce risk and improve the quality of your webcast and webinar programs.
Online Event…

Worktank Selected as Microsoft Partner Network’s Webinar Services Vendor

Seattle, October 12th, 2010 – Seattle-based digital marketing and online events firm was recently selected as a webinar services vendor for the Microsoft Partner Network’s Ready-to-Go Marketing portal https://partner.microsoft.com/us/services. Ready-to-Go was created to provide Microsoft partners with a simple and convenient way to obtain quality marketing services.
Vendors are under the supervision of the US Through-Partner…

Worktank Launches Point B Website

Seattle, Washington, October 1, 2010 – Seattle-based digital marketing and online events firm Worktank recently launched the enterprise website for management consulting firm Point B: www.pointb.com. The site’s objectives are to help prospective clients qualify the firm and recruits gain insight into Point B’s culture and associate experience.
“Worktank was committed to helping us be successful…

See Webcasting Best Practices in Action

Want to see all of the tips and tricks we’ve presented to you in action?  Watch our short video webcast hosted by Toby Holmes, VP of Online Event Services for Worktank, and we’ll show you best practices in:

Setting business goals for your webcast
Producing an engaging customer experience
Ensuring the right people are attending
Using analytics to increase…

Great Webcast! Now What?

Your live webcast was a success!! Most of your invitees showed up, and the feedback and interaction was excellent.  Have you considered using this asset to continue driving towards your business goals? An on-demand recorded version of the webcast can continue to drive leads, train employees, or even create a revenue stream.  Here are…

Analyze and Capitalize on Your Webcast!

So your webcast went off without a hitch, how did it really do?  In terms of meeting your business goals that is.  What percentage of people in your target audience registered?  How many of them actually attended? Did they stay online the entire presentation?  Did you collect useful information about them?  Do you have specific…

Five Ways to Engage Your Webcast Audience

Do you want to keep your webcast audience from checking email or surfing the web during your presentation?  How about engage them at an even deeper level than an in-person meeting? Regardless of budget or webcasting application, there are tips and tricks to create a great customer experience.