The staff at Worktank will be rallying the community later this week to overcome our challenges and proactively “Embrace the Lemon.” This innovative campaign seeks to leverage the abundance of lemons in the public psyche to “make lemonade” on an unprecedented scale, creating a community of optimism to turn things around and drive positive…

Do you lean heavily on offering RSS feeds for your Web sites and blogs? Do you know what RSS is, beyond an acronym for “Really Simple Syndication?” Be prepared for the lion’s share of your audience to pay less attention to traditional push media tactics (RSS, email newsletters, etc.) and get more emotionally involved in…

What were you thinking, Twitter? If you want to stay alive and not get trounced by Facebook, you need to go from grassroots to profitable darn fast. $22 million isn’t much money to keep your high-bandwidth, high-demand service afloat. The me-toos are already starting to circle you like sharks. And your users are already saying…