Although Carrie Byrne only recently moved to Seattle, our associate creative director is fitting right into the Pacific Northwest—she’s an avid snowboarder and mountaineer—and making a significant impact on the level of service Worktank provides our clients.

Carrie’s background—from her MFA in graphic design at the Rhode Island School of Design to her work researching human-computer interaction—allows her to bring a unique approach to her client work that combines both left- and right-brain thinking. She’s got a knack for combining her functional design experience with a depth of knowledge and passion for the purely visual.

“The left brain part of me is analytical—it’s the part that’s extremely process-driven and is constantly asking, ‘What motivates human behavior?’” says Carrie. “The right brain side allows me to really visualize a brand’s essence and create a dynamic experience that both compels and engages.”

During her nearly 15-year career, Carrie has delivered multi-faceted campaigns for some of the world’s most recognizable brands, including BP, FedEx, Mc Donald’s, Microsoft and more.

Most recently, Carrie has leveraged her unique skill set to help create an interactive Web community and online game system for Xeko, an award-winning trading card game that teaches kids about endangered animals, ecology and conservation. She was responsible for the project’s art direction from top to bottom, and her expertise was instrumental in helping Xeko recreate the game’s rich look and feel online.

“Carrie brings tremendous experience and talent to Worktank,” says CEO Melinda Partin. “Her focus on processes and best practices enables her to create campaigns that are built for success from the very beginning. She’s an extremely valuable asset to our team.”

Outside of Worktank, Carrie balances being a new mom with her love for adventure sports, and hopes to try her hand at kite-boarding in the near future.