The staff at Worktank will be rallying the community later this week to overcome our challenges and proactively “Embrace the Lemon.” This innovative campaign seeks to leverage the abundance of lemons in the public psyche to “make lemonade” on an unprecedented scale, creating a community of optimism to turn things around and drive positive change.

“I think we speak for most people when we say that we’re tired of all the lemons and the negativity,” said Melinda Partin, CEO of Worktank. “What we all need is a little optimism and positive change. It’s time to turn the page, take action, and embrace the lemon.”

Through this community outreach effort, Worktank has developed an ongoing, multifaceted awareness and community-building campaign to provide promising lemonade-makers with a forum to share stories, propagate pragmatic optimism, and make a promise to action.

The campaign includes an integrated social media and marketing campaign that will leverage street teams and traditional marketing to spread the word; branded collateral, such as T-shirts, bags, lemons and stickers; and a website, www.EmbracetheLemon.com, where people can share their ideas and personal experiences on how to make lemonade from the daily deluge of lemons.

“With everyday life constantly handing us new lemons, we all have to make a choice: sit around and moan about our problems, or work together to make things better,” said Corey Pilkington, Account Supervisor with Worktank. “Through ‘Embrace the Lemon,’ we’re doing our small part to inspire the revolution to free us all from negativity.”

Embrace the Lemon will kick off on Friday, May 15. On Friday, Embrace the Lemon street teams will be available in the metro bus tunnels starting at King Street Station from 7:00 a.m. to10:00 a.m., at Westlake Center and Pike Place Market from 11:00 a.m. to 3:00 p.m., and outside Safeco Field -prior to the Mariner’s game from 4:00 p.m. to 7:00 p.m. Street teams will offer opportunities to share lemons-to-lemonade stories and learn more about getting involved with Embrace the Lemon.

To join the community, share your ideas on how to make lemonade out of the lemons you’ve been given, or just to find some inspiration, visit www.EmbracetheLemon.com.