Want to increase sales 22-70%? Reduce the cost of a meeting by 98%? Other companies have used webcasts to do this through high-quality attendance.  But it takes promoting your webcast to get them there.
1. Make Sure Your Webcast is Awesome - first you need to make sure your webcast pays off the promise.  The customer [...]

Now more than ever meetings, events, trainings, product demos, seminars, announcements and presentations are conducted over the Internet.  They usually have common elements including audio (telephone or VOIP), video, PowerPoint presentations, registration, and interactive features available to the audience.  They can be live and on demand.  Attendance can range from a small group of people [...]

For webcasts presented in applications such as Live Meeting, WebEx and GotoMeeting, the PowerPoint presentation is the key visual aid used to convey ideas.  While the enthusiasm and clarity of the presenter counteracts a badly designed PowerPoint to a degree, a webcast will have the most impact if the presenter’s ability to emotionally connect with [...]

Recently, I was asked to contribute a week’s worth of guest blog entries to www.fastcompany.com. Topics included viral campaign strategies, customer retention in touch economic times, corporate social responsibility, incorporating data tools into marketing campaigns, and connecting with your audience through brand storytelling. You can read them all here: http://www.fastcompany.com/tag/melinda-partin.

I started my journey into the interactive realm more than a decade ago in college. Back then it was all new and fresh and exciting. HTML?  What’s that?  CSS?  What does that mean? And what the heck is ActionScript??? So many new concepts and languages to learn. It was a glorious time. I always gravitated towards Flash, since it [...]