The staff at Worktank will be rallying the community later this week to overcome our challenges and proactively “Embrace the Lemon.” This innovative campaign seeks to leverage the abundance of lemons in the public psyche to “make lemonade” on an unprecedented scale, creating a community of optimism to turn things around and drive positive change.
“I [...]

December 1 was World AIDS Day, and among various promotional events to raise awareness about AIDS research and treatment, Starbucks announced they were going (RED)—that is, they joined (PRODUCT)RED, the celebrity-endorsed program whereby corporations sell special (RED)-branded items and donate a portion of the proceeds to charity. The terms of the Starbucks deal are these: [...]