The staff at Worktank will be rallying the community later this week to overcome our challenges and proactively “Embrace the Lemon.” This innovative campaign seeks to leverage the abundance of lemons in the public psyche to “make lemonade” on an unprecedented scale, creating a community of optimism to turn things around and drive positive change.
“I [...]

I have a group called Dinner Club on Facebook where people sign up and are notified of the restaurant we’re going to the fourth Thursday of every month.  It is usually a large group, so sometimes it can be difficult to find a restaurant.  A restaurant manager joined the group and then sent me an [...]

Do you lean heavily on offering RSS feeds for your Web sites and blogs? Do you know what RSS is, beyond an acronym for “Really Simple Syndication?” Be prepared for the lion’s share of your audience to pay less attention to traditional push media tactics (RSS, email newsletters, etc.) and get more emotionally involved in [...]

What were you thinking, Twitter? If you want to stay alive and not get trounced by Facebook, you need to go from grassroots to profitable darn fast. $22 million isn’t much money to keep your high-bandwidth, high-demand service afloat. The me-toos are already starting to circle you like sharks. And your users are already saying [...]

Reluctant adults need to find meaning and reward in social media. Since Facebook opened its doors to those who completed their post-secondary education over a decade ago, there remains many 30-, 40- and even 50-somethings who are standing at the proverbial social media precipice. To dive in, or not to dive in—that appears to [...]