Want to increase sales 22-70%? Reduce the cost of a meeting by 98%? Other companies have used webcasts to do this through high-quality attendance.  But it takes promoting your webcast to get them there.
1. Make Sure Your Webcast is Awesome - first you need to make sure your webcast pays off the promise.  The customer [...]

Now more than ever meetings, events, trainings, product demos, seminars, announcements and presentations are conducted over the Internet.  They usually have common elements including audio (telephone or VOIP), video, PowerPoint presentations, registration, and interactive features available to the audience.  They can be live and on demand.  Attendance can range from a small group of people [...]

Recently, I was asked to contribute a week’s worth of guest blog entries to www.fastcompany.com. Topics included viral campaign strategies, customer retention in touch economic times, corporate social responsibility, incorporating data tools into marketing campaigns, and connecting with your audience through brand storytelling. You can read them all here: http://www.fastcompany.com/tag/melinda-partin.

Today, everyone wants to drive more qualified leads into the sales funnel, boost sales conversion and retain their best customers forever. The challenge is that competitive pressure, advertising saturation, and shrinking budgets are making it harder for you to do the job.
Part of the problem is reaching customers at the right time. Organic and paid [...]

I have a group called Dinner Club on Facebook where people sign up and are notified of the restaurant we’re going to the fourth Thursday of every month.  It is usually a large group, so sometimes it can be difficult to find a restaurant.  A restaurant manager joined the group and then sent me an [...]

We all know it. The quality of our thinking, the value of our ideas and the way we bring those ideas into reality is what separates success from failure. I’ve been intrigued lately with the idea of taking a more contrarian approach to developing marketing strategy for my clients.
One big idea has grabbed my attention [...]

What were you thinking, Twitter? If you want to stay alive and not get trounced by Facebook, you need to go from grassroots to profitable darn fast. $22 million isn’t much money to keep your high-bandwidth, high-demand service afloat. The me-toos are already starting to circle you like sharks. And your users are already saying [...]