Want to see all of the tips and tricks we’ve presented to you in action?  Watch our short video webcast hosted by Toby Holmes, VP of Online Event Services for Worktank, and we’ll show you best practices in:
 
 

Setting business goals for your webcast
Producing an engaging customer experience
Ensuring the right people are attending
Using analytics to increase [...]

  Your live webcast was a success!! Most of your invitees showed up, and the feedback and interaction was excellent.  Have you considered using this asset to continue driving towards your business goals? An on-demand recorded version of the webcast can continue to drive leads, train employees, or even create a revenue stream.  Here are [...]

So your webcast went off without a hitch, how did it really do?  In terms of meeting your business goals that is.  What percentage of people in your target audience registered?  How many of them actually attended? Did they stay online the entire presentation?  Did you collect useful information about them?  Do you have specific [...]

 Do you want to keep your webcast audience from checking email or surfing the web during your presentation?  How about engage them at an even deeper level than an in-person meeting? Regardless of budget or webcasting application, there are tips and tricks to create a great customer experience.
1. Assess Your Goals - Are you trying [...]

Want to increase sales 22-70%? Reduce the cost of a meeting by 98%? Other companies have used webcasts to do this through high-quality attendance.  But it takes promoting your webcast to get them there.
1. Make Sure Your Webcast is Awesome - first you need to make sure your webcast pays off the promise.  The customer [...]

At Worktank, we’ve produced over 16,000 webcasts and picked up a trick or two along the way.  We thought we’d present a series of insights to help you dial up your webcasts. 
Setting Your Webcast Up for Success
Planning one webcast or a series of them?  Here are some key planning steps to ensure your webcast is [...]

Worktank was just honored with three awards in the 31st Annual Telly Awards! Awards won include a Bronze in Telecommunications/Internet Service for the HTC FUZE Architect TV spot, a Bronze in Telecommunications/Internet Service for the Pantech Matrix Pro online video, and a Bronze in Computers/Information Technology for the IE8 Sizzle Video.
 
Corey Pilkington, Director of Client [...]

Now more than ever meetings, events, trainings, product demos, seminars, announcements and presentations are conducted over the Internet.  They usually have common elements including audio (telephone or VOIP), video, PowerPoint presentations, registration, and interactive features available to the audience.  They can be live and on demand.  Attendance can range from a small group of people [...]

For webcasts presented in applications such as Live Meeting, WebEx and GotoMeeting, the PowerPoint presentation is the key visual aid used to convey ideas.  While the enthusiasm and clarity of the presenter counteracts a badly designed PowerPoint to a degree, a webcast will have the most impact if the presenter’s ability to emotionally connect with [...]

Recently, I was asked to contribute a week’s worth of guest blog entries to www.fastcompany.com. Topics included viral campaign strategies, customer retention in touch economic times, corporate social responsibility, incorporating data tools into marketing campaigns, and connecting with your audience through brand storytelling. You can read them all here: http://www.fastcompany.com/tag/melinda-partin.